PURPOSE: Our loose polished diamond brand that’s made for you

Our brand “PURPOSE” is about looking at the journey a diamond takes from the depths of the earth, through the challenging environment, whilst enduring extreme temperatures and pressures, to being blasted, crushed, sorted and polished.

Such is life’s journey, but the destination is always important as shown in the finished product. (Polished diamond)

Whether it’s a relationship, a career goal or just life itself, the essence of the story is that all of us as human beings have the potential within us to achieve and strive for greatness.  If a diamond goes through so much heartache and comes out in its brilliance, what more us human beings who were created for a much greater purpose.

We at OCGems firmly believe...

That every Individual/Family/City/Nation has a PURPOSE.

Kimberley is where the Diamond rush began between 1866-1869, which was a huge stepping stone for the Nation of South Africa and would change its course of history forever.

What does it mean to purchase a diamond branded ``PURPOSE``

Our PURPOSE as a company is to revive the diamond legacy once embraced by the world-renowned city of Kimberley, by addressing an important social issue our great nation faces (unemployment) whilst creating unique customers experiences for our clients. We are all about diamonds that bring about a positive impact to their surrounding community, hence our commitment to equipping the local community with the skills needed In order to cut and polish diamonds for the local and International Market

Kimberley was once a booming diamond city drawing merchants from all over the world, This created hundreds of jobs which would positively impact many lives, as the income would provide a better standard of living for many families. Today there are hundreds of youth in the city who have been trained in diamond cutting & polishing, but find themselves jobless yet their forefathers worked tiresomely to build Kimberley into what it is today.

Therefore when you purchase a diamond branded “PURPOSE”, not only are you purchasing a unique, scintillating and brilliant product that represents love, commitment and great value but helping us push forward our mission/vision of creating employment & empowering the local community. Ethically & responsibly sourced diamonds that bring about a positive impact on their surrounding community.

We at OCGems firmly believe...

That every Individual/Family/City/Nation has a PURPOSE.

Kimberley is where the Diamond rush began between 1866-1869, which was a huge stepping stone for the Nation of South Africa and would change its course of history forever.

OCGems in partnership with Olives Arch

Introducing our exclusive diamond with destiny tour in partnership with Olives Arch. Creating unique customer experiences is at the bedrock of our existence. Diamonds are a symbol of eternity, therefore the perfect gift to take home for a loved one or for yourself and thus creating a lasting memory of a great tour!!!! 

“Purpose”  Reminds us that True Beauty lies within

Our unique logo/trademark inscribed on every diamond branded